Categories
SEMA

Max Braimon – New Media Marketer

Hello! My name is Maxwell Braimon. I am currently pursuing my Bachelors of Science Degree in New Media Marketing with an immersion in PR/Advertising. I grew up in a small town called Dobbs Ferry, NY in Westchester County and transferred to RIT in 2020. I hope to work in the gaming industry in the future because I feel that I am most passionate about that industry. 

I currently work part-time at a catering company in Franklin Lakes, New Jersey when I am home for the breaks. Prior to this job, I was working in retail at stores like Under Armor, Bed Bath and Beyond, and Modell’s Sporting Goods so I am familiar with face to face interactions with customers. In my years of retail experience, I have learned how to interact with customers and close sales which will help me in my future career. Throughout this pandemic, I also assisted my mother with her mask making business while she was out of work. During this time, I processed online orders and made postings of custom pre-made masks on various websites.

If you are interested in contacting me feel free to reach out on my LinkedIn

Categories
SEMA

KAYLIN CONNORS: BUSINESS MARKETING STUDENT

“The best investment you can make is an investment in yourself…”

Warren Buffet


Hello, my name is Kaylin Connors and I am a third year student at Rochester Institute of Technology located in Rochester, New York. I am studying business administration with a concentration in marketing and management. My expected graduation for my bachelors is May 2023, but I plan to continue on to my MBA through Rochester Institute of Technology. 

My Experience

I currently work for a small business called The Hunting Horn, located in Penfield, New York. I curate TikTok content twice a week for the store’s page, as well as posting and sharing this content. I have also created content for the Instagram page. 

I also own my own business, Kaylin Connors Photography. I went public with my business in 2014, and have grown tremendously over the past couple years. I work directly with clients to create lasting memories through photographs that can be cherished for decades to come. Each session is individualized for every client to make sure they are getting a unique and fun experience. I also take great pride in my marketing for my business and have expanded onto several social media platforms.

My goal is to align with a company who shares similar beliefs as me, excellence and innovation. I take pride in creating an outstanding experience for every customer and continuing their loyalty to a company through different marketing tools. Understanding the audience for a company is extremely important, especially when it comes to conversions, which is something I hope to bring to a company through my marketing skills.


Categories
SEMA

Clara Kim: Communication and Marketing

Hello everyone! Nice to meet you. My name is Clara Kim, and I am also called Geunhae Kim in South Korea where I am originally from. My undergraduate degree was in Communication with a minor in Marketing at Rochester Institute of Technology (RIT). Currently, I am pursuing my master’s degree in Communication at RIT, and this is my last semester.

While I studied Communication as an undergraduate, I became interested in Marketing. The fascinating thing about marketing is I can put my ideas and creativity into brands, products, and events. I like to share new, creative, ingenious, and different ideas and thoughts with people. I am also interested in cosmetics, so I would love to combine my two interests: marketing and cosmetics by working in a cosmetics company in the future.

I am planning on working in the marketing industry after graduation. I have experienced diverse cultures in both Asian and Western cultures, so I am inspired and motivated by the experiences to be creative. I am passionate to pursue creative and meaningful works. You can reach me by email at gk6183@rit.edu. You can also visit my portfolio website. Please download my resume to learn more about me.

Categories
SEMA

Daniel Ruano, MBA

Hello Everyone! My name is Daniel Ruano and I am a second year MBA student with a concentration in Leadership and Management. I was born and raised in Long Island, New York but for the past couple of years I have come to know Rochester as my home away from home. I completed my undergraduate degree in Network & Systems Administration at RIT in spring of 2020 & then decided that I wanted to continue my education by pursuing an MBA. A goal of mine is to use my background in technology & business to start up my own technology consulting business.

Aside from technology and business, I have a strong passion for volunteer & philanthropic work. I created my own volunteer group, Rising Esperanza, which focuses on raising funds and awareness for charitable organizations. Through Rising Esperanza I have had the opportunity to host my own events & initiatives focused on various charitable causes that need more visibility. One of my favorite events through this group would have to be our “Come Out for a Cookout: An LGBTQ Benefit”. We hosted a cookout in my hometown’s community center where community members could come show their support and get to know our members. All the proceeds from this event went to support Pride for Youth in Long Island, New York as they provided free HIV test kits those in need.

While I’m in Rochester I am heavily involved with my fraternity. In the fall 2017 semester, I crossed into the Omega Chapter of La Unidad Latina, Lambda Upsilon Lambda Fraternity Incorporated. We are a Latin-Based but not Latin-Exclusive organization that focuses primarily on Leadership through Academics, Culture, Brotherhood & Service. Throughout my experience in this organization I have had the opportunity to give back to the Rochester community by connecting with a multitude of student at programs, discussions & service events hosted by my organization and other Culturally Based Fraternities and Sororities.

Categories
SEMA

Will Sterrett: Marketing and Statistics

May be an image of Will Sterrett

Hi my name is Will Sterrett, I am a third year marketing major with a minor in statistics at the Rochester Institute of Technology. I am from Reston, Virginia, which is 30 minutes outside Washington D.C. I love all aspects of business so, when I came to college I didn’t know what type of degree I wanted to pursue. I fell in love with marketing in my first year of college. I also have always had a love for numbers which is why I wanted minor in statistics. I would love to get a marketing analytics job right out of college.

I came to RIT to pursue a high level education, while being able to play the game that I love, lacrosse. Growing up I played so many different types of sports such as hockey, soccer, lacrosse, and football. These sports taught me some very important traits, such as leadership and teamwork. I believe that those two qualities are essential in the work place. Below are my resume and a link to my Linked In Profile. Feel free to click on both and learn more about me.

Categories
SEMA

Siva Ranganath Meenakshi: Marketer and Artist

Stay Wavy

How are y’all doing! My name is Siva and I’m a RIT International Business and New Media Marketing major with an Entrepreneurship minor graduating in May 2021.

I hail from Northwestern Canada from a city called Fort McMurray. I’ve been travelling back and forth from the US to Canada for the past eight years due to me finishing high school in Virginia. I’ve travelled up and down the East Coast during my schooling and would love to explore more places that the US has to offer in the future. I was originally born in Singapore and moved to Canada at a very young age. I also often travel to Southern India to visit my extended family every couple of years and keep my roots planted.

Regarding work experience, I have joined co-ops in marketing research and sales roles for two different local Rochester companies, including an established web marketing firm called Noticestry. I preformed sales marketing tasks, applied for government RFPS, and converted potential clients through multiple sales channels. The other co-op I joined was for a sustainability startup called Farther Farms. I worked on market and industry applications for a novel dehydration technology that our team engineered. My other jobs included on campus jobs, one of which was the RIT Global Union Community Manager. I executed social media campaigns, events, and increased engagement within the RIT community as well as the International Student community. Finally, I’ve joined a local art collective called Outfit14a where I make digital marketing materials, art, and music.

I would like to take the experience I have gained and will gain in the workplace to create my own company in the near future. My focus would be on circular economies, sustainability, and social impact. I am very excited for the evolution of business and to be on the leading edge of innovation.

Connect with me and lets network or create! My details are below:

Email: sxm7778@rit.edu

Categories
SEMA

Chelsea Gordon – Determined Marketing Candidate

Hello! My name is Chelsea Gordon and I’m a Rochester resident. I am currently pursuing a Bachelor’s of Science in Marketing at RIT, and will graduate in December 2021.

My first collegiate experience was in 2010 at the Fashion Institute of Design and Merchandising in Los Angeles. I earned an Associate of Arts in fashion design, became a member of Phi Theta Kappa, and graduated magna cum laude. During my studies, I accepted two internships in the Boston area. The first, with independent stylist Christen Mitchell, assisting with developing looks and running photo shoots. The second, working directly with designer David Chum of Selahdor, playing an integral role in the ideation, planning and production of two collections.

Since 2014, I have been a consultant at Susan Deborah Bridal, a high-end bridal boutique in Brighton. I also assist with alterations and manage the social media accounts. In 2018, I managed the rebranding of the store, assisting web designers with content development and organizing the new website. I am proud to have created the boutique’s new logo, displayed on the website, Facebook and Instagram.

Wanting to merge my creative and business passions, I found marketing to be the perfect fit and returned to school.  In May 2020 I graduated from Monroe Community College with an Associate’s degree in the liberal arts program with a focus in business administration, joined Phi Theta Kappa and was honored to receive the Academic Achievement award. I transferred to RIT in August 2020 to complete my Bachelor’s degree.

Upon graduating this December, I aim to work for a Rochester marketing agency, utilizing my marketing analytic skills to be a contributing member to this great city of ours!

I invite you to reach out and connect, my résumé and LinkedIn appear below!

Categories
SEMA

Jordan Fureman, Filmmaker and Marketer

Hello! My name is Jordan Fureman. I am a fourth-year Film Production student at the Rochester Institute of Technology expected to graduate in May of 2021. Along with my BFA in Film Production, I am pursuing a minor in Marketing. I am originally from the small town of Wrightsville, PA, but I am looking forward to traveling to wherever in the world I am able to lend my services. I am hardworking, passionate, and always eager to learn more about Marketing and Filmmaking.

In the field of Marketing, I plan to specialize in social media and internet marketing, which is what the majority of the RIT courses I’ve taken have been focused on. I’ve been in charge of internet marketing for Franklin-Stevens Jewelers for some time, building a functional E-Commerce website that has boosted watch sales, and several social media accounts that have collectively accumulated nearly one thousand followers, allowing the store to have a direct line of interaction with the customer base. I have also directed, shot, and edited a short promotional video for RIT’s Expressive Communication Center, which they have been using to market their services to the RIT community.

During my four years at RIT, I was able to maintain over a 3.8 accumulative GPA while also working as the Director of Production at RIT’s SportsZone Live. I’ve worked there for the past 3 years and have been one of the student managers for almost 2 years. I’ve also aided in many student productions at the School of Film and Animation, as well as many films of my own. Several of which received high regard from my peers and professors.

Categories
SEMA

Meet Alexander Rohring, New Media Marketing Student

Hi there–nice to meet you! I’m Xander, a 20-year-old studying New Media Marketing at Rochester Institute of Technology, originally from Victor, NY. I’m a hard-working, problem-solving student with a minor in Advertising and Public Relations, returning to RIT in the fall to complete a Master of Business Administration degree with a concentration in project management.

My areas of interest include content marketing strategy & generation, social media marketing, copywriting, advertising strategy, and search engine optimization. I have experience working on these types of projects at my work on campus as the social media manager for the RIT Honors Program and at my co-op this past summer working on marketing for Poseidon Systems, a local engineering firm. These have both been rewarding experiences that have helped me develop my skills as a marketer and young professional.

At RIT, I have been inducted into Beta Gamma Sigma, an internationally recognized honors society for AACSB accredited business schools. Additionally, this year I was honored to receive the Outstanding Undergraduate Scholar award that celebrates the top 1% of undergraduate students at RIT who are able to maintain a high standard of academic excellence while also giving back to their community through civic or volunteer work, conducting research, or being engaged in a co-op or work in their field of study.

Interested in Learning More About Me?

Categories
Jordan Brooks

Jordan Brooks: (Almost) Certified Social Media Marketing Guru

“Challenges are what make life interesting; overcoming them is what makes life meaningful.”

My name is Jordan Brooks and I am currently a Master’s student at the Rochester Institute of Technology in the Communications and Media Technology program. In 2019, I graduated from the University of Virginia with two Bachelor’s: one in English Language & Literature, and the other in Spanish Language & Culture. I decided to pursue a degree in Communications & Media Technology because of the events that transpired in Charlottesville; as a news writer and as a community member, I was inspired by the ability of social media to bring people together, its ability to influence and inspire action. After years of experimenting with various media platforms (Digication, Wix, Hootsuite, WhatsApp, Google Meets, Skype, social media, etc.) my friends have accused me of becoming a social media addict. I am, because it’s utterly fascinating. Beyond that, social media has taught me that there are various ways of connecting with people; non-traditional ways that enable one to make an impact and establish a sincere connection despite the physical distance.

I would describe myself as a detail-oriented and self-disciplined Communications student with a background in news writing, professional writing,  media studies, and social media and content marketing. I worked for The Cavalier Daily for three years as an editor, a social media manager, and a Spanish translator, where I enhanced my writing skills, developed my translation skills, and curated my passion for community issues. I am currently a digital marketing intern for a podcast as well as the assistant and social media manager for a black-owned business in my hometown.

USA Dance competition in Chicago, IL.

Beyond my academic and professional background, I would describe myself as a writer, a dancer, and a military brat. As a writer, creative writing, news writing, research writing, and editing have all been outlets for my critical and creative thinking, and have maintained my attention to visual and textual detail. As a dancer, my self-confidence has not only increased, but so has my self-discipline in learning new skills and overcoming challenges. Lastly, I am a military brat, which makes me a traveler. Abroad or domestically, I like visiting new places and finding out how much I don’t know about the world.This lifestyle has made me very adaptable to new environments and circumstances. It’s also opened my mind to facing new challenges, encouraging me to embrace them and not stop until I overcome them. I like to think that these characteristics are what make me stand out as not just a student, but as a person.