Tag: saunders college of business

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Owen Laffey

Launching My MBA & Marketing Journey

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Hi, my name is Owen Laffey, I am a motivated and resourceful team player with exceptional attention to detail seeking to utilize my communication and leadership skills in a marketing capacity. Over the past four years, I had the privilege of being part of the Men’s Lacrosse team at Nazareth University. This was an amazing experience that gave me countless life lessons while pushing me to learn and grow as an athlete and as a person.

My lacrosse career has now come to an end, and I will be pursuing my MBA at RIT starting this fall. I am enthusiastic about channeling this passion and drive into the professional world and continuing my journey of personal and career development

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Jen Hill: New Media Marketing Student

Hi there!

My name is Jen Hill and I’m a senior at Rochester Institute of Technology studying New Media Marketing with a minor in Economics.

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Experience

During my time at RIT, I have been very involved in campus life, and have held multiple leadership positions in campus clubs and organizations. I currently represent the university’s female students as the Women’s Senator in Student Government. I have also held positions as the President of the Mock Trial team, the Vice President of Marketing for Women in Business, the PR & Social Media Chair for RIT College Democrats, and the Treasurer for the Marketing, Advertising, & Public Relations club. 

I have interest and experience working in nonprofit organizations, specifically museums. During the summer of 2021, I worked at Genesee Country Village & Museum as a marketing assistant intern where I worked closely with the Museum’s Director of Communications to assist with creating and tracking promotion materials. 

Goals

After graduation, I hope to move on to attend law school and eventually work with nonprofit organizations in advocacy or policy creation.

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Max Braimon – New Media Marketer

Hello! My name is Maxwell Braimon. I am currently pursuing my Bachelors of Science Degree in New Media Marketing with an immersion in PR/Advertising. I grew up in a small town called Dobbs Ferry, NY in Westchester County and transferred to RIT in 2020. I hope to work in the gaming industry in the future because I feel that I am most passionate about that industry. 

I currently work part-time at a catering company in Franklin Lakes, New Jersey when I am home for the breaks. Prior to this job, I was working in retail at stores like Under Armor, Bed Bath and Beyond, and Modell’s Sporting Goods so I am familiar with face to face interactions with customers. In my years of retail experience, I have learned how to interact with customers and close sales which will help me in my future career. Throughout this pandemic, I also assisted my mother with her mask making business while she was out of work. During this time, I processed online orders and made postings of custom pre-made masks on various websites.

If you are interested in contacting me feel free to reach out on my LinkedIn

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New Media Marketing SEMA

Evelyn Bilodeau – Marketing Campaign Specialist

​“The limits of my language mean the limits of my world.”

Ludwig Wittgenstein, 1922

​“The limits of my network mean the limits of my success.”

Evelyn Bilodeau
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Hello! My name is Evelyn and I am a 4th Year New Media Marketing Major at Rochester Institute of Technology. In my recent co-ops with Analog Devices and Art & Culture Translated I have worked with website design, corporate/social campaign strategy, and events management. By far, my favorite projects have been centered around building connections; from organizing inspiring conferences, to creating landing pages that resonate with customers. This fall, I will be joining Analog Devices as a Market Campaign Specialist working with their Events Team to plan future conferences, campaigns, and branding strategies.

Campaign Strategy

Over two years of experience in corporate and social campaign planning

  • Compiling industry research and competitor analyses
  • Measuring brand awareness
  • Creation and scheduling of creative content
important key performance indicators – hubspot article

Website Design

Specializing in design theory with experience in Wix/Wordpress

  • Prioritizing user interface with consumer behavior in mind
  • Copywriting content that engages site visitors with CTAs
  • Graphic design of logos, infographics, and decorative aspects
How consumer behavior impacts design theory – Harvard business review article

Event Planning

From global conferences to escape rooms, I unite networks with memorable events.

  • Creating and enforcing strict budgets, fundraising as needed
  • Venue research and relationship management
  • Post event data/sentiment collection
The Essentials Of Virtual Event Planning – Forbes Article

Get To Know Me

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KAYLIN CONNORS: BUSINESS MARKETING STUDENT

“The best investment you can make is an investment in yourself…”

Warren Buffet


Hello, my name is Kaylin Connors and I am a third year student at Rochester Institute of Technology located in Rochester, New York. I am studying business administration with a concentration in marketing and management. My expected graduation for my bachelors is May 2023, but I plan to continue on to my MBA through Rochester Institute of Technology. 

My Experience

I currently work for a small business called The Hunting Horn, located in Penfield, New York. I curate TikTok content twice a week for the store’s page, as well as posting and sharing this content. I have also created content for the Instagram page. 

I also own my own business, Kaylin Connors Photography. I went public with my business in 2014, and have grown tremendously over the past couple years. I work directly with clients to create lasting memories through photographs that can be cherished for decades to come. Each session is individualized for every client to make sure they are getting a unique and fun experience. I also take great pride in my marketing for my business and have expanded onto several social media platforms.

My goal is to align with a company who shares similar beliefs as me, excellence and innovation. I take pride in creating an outstanding experience for every customer and continuing their loyalty to a company through different marketing tools. Understanding the audience for a company is extremely important, especially when it comes to conversions, which is something I hope to bring to a company through my marketing skills.

MY RESUME
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Traci Bugaj – MBA Student

Hello! My name is Traci Bugaj, and I am currently a Master’s of Business Administration major at Rochester Institute of Technology. I have a Bachelor’s of Science Degree from SUNY Geneseo in Business Administration with a Spanish Minor.

Business is my passion – in fact, it has been since high school, where I was elected Business Student of the Year. In addition, I was apart of my school’s DECA chapter, where I won 7th Place at the New York State competition with my Fashion Merchandising Promotion Project. This love has carried over not only to my Bachelor’s degree, but to my extracirricular activities as well. I was treasurer of my sorority, where I updated our finance systems as well as money management practices.

I currently work at Wegmans Food Markets, where I have worked in a variety of environments. In my current role in the Seafood Department, I am able to analyze and understand the operations of the company within this area. This position has also allowed me to gain many skills, including incredible customer service, simplification and organization, collaboration, and many more. In addition, I pride myself in being someone who does not shy away from a challenge.

If interested, please take a look at my LinkedIn profile, or download my resume below. Thanks for reading!

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    Daniel Ruano, MBA

    Hello Everyone! My name is Daniel Ruano and I am a second year MBA student with a concentration in Leadership and Management. I was born and raised in Long Island, New York but for the past couple of years I have come to know Rochester as my home away from home. I completed my undergraduate degree in Network & Systems Administration at RIT in spring of 2020 & then decided that I wanted to continue my education by pursuing an MBA. A goal of mine is to use my background in technology & business to start up my own technology consulting business.

    Aside from technology and business, I have a strong passion for volunteer & philanthropic work. I created my own volunteer group, Rising Esperanza, which focuses on raising funds and awareness for charitable organizations. Through Rising Esperanza I have had the opportunity to host my own events & initiatives focused on various charitable causes that need more visibility. One of my favorite events through this group would have to be our “Come Out for a Cookout: An LGBTQ Benefit”. We hosted a cookout in my hometown’s community center where community members could come show their support and get to know our members. All the proceeds from this event went to support Pride for Youth in Long Island, New York as they provided free HIV test kits those in need.

    While I’m in Rochester I am heavily involved with my fraternity. In the fall 2017 semester, I crossed into the Omega Chapter of La Unidad Latina, Lambda Upsilon Lambda Fraternity Incorporated. We are a Latin-Based but not Latin-Exclusive organization that focuses primarily on Leadership through Academics, Culture, Brotherhood & Service. Throughout my experience in this organization I have had the opportunity to give back to the Rochester community by connecting with a multitude of student at programs, discussions & service events hosted by my organization and other Culturally Based Fraternities and Sororities.

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    Ayele Mystic: Marketing and the Culinary Arts

    Hello, my name is Ayele Mystic I am originally from Trinidad and Tobago and have spent the majority of my life living in Washington DC. Coming from a family of school teachers and college professors; I understand how crucial it is to ensure academic success is universal and attainable. As a current 3rd year student at Saunders College of Business at RIT, I have been diligently studying effective business practices and majoring specifically in New Media Marketing. I am 1 semester away from graduating RIT with a bachelor’s degree in Marketing and have successfully started my own business following my passion for the culinary arts. Fostering this company on various New Media Platforms has allowed me to engage more with customers, address both their desires and concerns, and overall allowed me to broaden my audience. With careful planning, application, and consistency; New Media has exponentially improved my business. I have also interned as a Social Media Manager for a small education consultancy company in the spring of 2020 creating Content Calendars, managing content/metrics, as well as developing campaigns on different platforms. Feel free to check out my resume for your reference.

    Resume-Ayele MysticDownload

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    Jasmina Rizvanovic, New Media Marketing Student

    Hi there! My name is Jasmina Rizvanovic. I am currently a senior in my final semester at Rochester Institute of Technology pursuing a bachelor’s degree in New Media Marketing with two minors in Advertising/Public Relations and Digital Business. 

    Background

    To give a little context about me, I came to the US at two months old from Bosnia with my family where we settled here in Rochester, NY. I attended and graduated from School of the Arts High School where I majored in Creative Writing. I decided to continue my education locally at RIT  where I was a recipient of the Rochester City Scholars Scholarship. While at RIT, I am a member of the Division of Diversity and Inclusion and the Multicultural Center for Academic Success so diversity awareness and representation is something I am passionate about. 

    Experience

    During my time at RIT, I have completed three internships within the digital marketing space. My experience is varied from higher education to the food and beverage and restaurant industries. I have had experience with social media management, content creation, analytics, influencer recruitment and brand management. Some of my favorite internships were for Wegmans Food Markets. I completed two internships with the company in Marketing and the other in Media Relations. From these experiences, I gained vast knowledge in content creation (planning, organizing and scheduling content), analyzing metrics and analytics as well as a general better understanding of operating from various departments in an organization. 

    Future Plans

    To say I am excited to enter the workforce is an understatement. My ideal career path would consist of  working for a marketing/advertising agency but I am not opposed to exploring other avenues at this time. I am open to the idea of relocating as well. To learn a little more about me or my experiences feel free to download my resume. I love chatting and networking with new people so  feel free to connect with me on LinkedIn as well! 

    Resume 2021Download
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    Chris Foley: International Marketer and Music Lover

    My name is Christopher Foley and I’m into languages. Communicating with people from around the world always seemed like the most fascinating thing in the world to me. In terms of true languages, I speak English and Mandarin, but I also partake in the universal language of music. I’ve sung beside the Cleveland Orchestra in Severance Hall, been a part of multiple music productions, and perform as an opera singer to this day. Music and language bring people together. To me, that’s magical. It’s what I’m passionate about.

    To that end, professionally, I’m an international business professional specialized in sales and marketing. I want to be able to do business with people in other countries, bring culture from one part of the world to another, and facilitate the broadening of people’s horizons. I suspect that my beginnings will be doing marketing and sales for a company doing business with China because of my experience living in China and speaking the language.

    Connect with me on LinkedIn and download my resume to see not only what I’ve done already, but also what I’ll do in the future!

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