Tag: saunders college of business

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Ayele Mystic: Marketing and the Culinary Arts

Hello, my name is Ayele Mystic I am originally from Trinidad and Tobago and have spent the majority of my life living in Washington DC. Coming from a family of school teachers and college professors; I understand how crucial it is to ensure academic success is universal and attainable. As a current 3rd year student at Saunders College of Business at RIT, I have been diligently studying effective business practices and majoring specifically in New Media Marketing. I am 1 semester away from graduating RIT with a bachelor’s degree in Marketing and have successfully started my own business following my passion for the culinary arts. Fostering this company on various New Media Platforms has allowed me to engage more with customers, address both their desires and concerns, and overall allowed me to broaden my audience. With careful planning, application, and consistency; New Media has exponentially improved my business. I have also interned as a Social Media Manager for a small education consultancy company in the spring of 2020 creating Content Calendars, managing content/metrics, as well as developing campaigns on different platforms. Feel free to check out my resume for your reference.

Resume-Ayele MysticDownload

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Jasmina Rizvanovic, New Media Marketing Student

Hi there! My name is Jasmina Rizvanovic. I am currently a senior in my final semester at Rochester Institute of Technology pursuing a bachelor’s degree in New Media Marketing with two minors in Advertising/Public Relations and Digital Business. 

Background

To give a little context about me, I came to the US at two months old from Bosnia with my family where we settled here in Rochester, NY. I attended and graduated from School of the Arts High School where I majored in Creative Writing. I decided to continue my education locally at RIT  where I was a recipient of the Rochester City Scholars Scholarship. While at RIT, I am a member of the Division of Diversity and Inclusion and the Multicultural Center for Academic Success so diversity awareness and representation is something I am passionate about. 

Experience

During my time at RIT, I have completed three internships within the digital marketing space. My experience is varied from higher education to the food and beverage and restaurant industries. I have had experience with social media management, content creation, analytics, influencer recruitment and brand management. Some of my favorite internships were for Wegmans Food Markets. I completed two internships with the company in Marketing and the other in Media Relations. From these experiences, I gained vast knowledge in content creation (planning, organizing and scheduling content), analyzing metrics and analytics as well as a general better understanding of operating from various departments in an organization. 

Future Plans

To say I am excited to enter the workforce is an understatement. My ideal career path would consist of  working for a marketing/advertising agency but I am not opposed to exploring other avenues at this time. I am open to the idea of relocating as well. To learn a little more about me or my experiences feel free to download my resume. I love chatting and networking with new people so  feel free to connect with me on LinkedIn as well! 

Resume 2021Download
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Meet Alexander Rohring, New Media Marketing Student

Hi there–nice to meet you! I’m Xander, a 20-year-old studying New Media Marketing at Rochester Institute of Technology, originally from Victor, NY. I’m a hard-working, problem-solving student with a minor in Advertising and Public Relations, returning to RIT in the fall to complete a Master of Business Administration degree with a concentration in project management.

My areas of interest include content marketing strategy & generation, social media marketing, copywriting, advertising strategy, and search engine optimization. I have experience working on these types of projects at my work on campus as the social media manager for the RIT Honors Program and at my co-op this past summer working on marketing for Poseidon Systems, a local engineering firm. These have both been rewarding experiences that have helped me develop my skills as a marketer and young professional.

At RIT, I have been inducted into Beta Gamma Sigma, an internationally recognized honors society for AACSB accredited business schools. Additionally, this year I was honored to receive the Outstanding Undergraduate Scholar award that celebrates the top 1% of undergraduate students at RIT who are able to maintain a high standard of academic excellence while also giving back to their community through civic or volunteer work, conducting research, or being engaged in a co-op or work in their field of study.

Interested in Learning More About Me?

Add me on linkedin
download my resume

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Gigi Ye – Designer & Marketer

Hello there, my name is Gigi Ye! I am a student at RIT, expected to graduate in May 2021, pursuing a bachelors in Industrial Design and a minor in Business Marketing.

I am originally from Queens, NYC but I look forward to relocating to where the jobs and experiences take me. At RIT, I have worked for FMS Special Events and the Library Archives. These on campus jobs have taught me good customer service skills, processing and organizing materials, and many other tools on the backend of websites.

Now, Industrial Design and Marketing may seem like two very separate occupations, but they actually go hand-in-hand. Through the business courses I have taken, I have learned how to start-up a business, create campaigns and websites, and optimize trends and social media to get people excited about the latest products/services.

My most recent industrial design co-op with Procter & Gamble has provided me with the opportunity to work alongside many professionals in various fields and skills sets. I learned to conduct research and lead user interviews to justify and improve upon my concepts and methods. My design work helped bring ideas to life through storyboarding and illustrations.

In the near future, I hope to continue to improve myself and grow as a designer and an individual. Feel free to check out my resume and portfolio site below!

Resume_Gigi-YeDownload

Check out some of my work! Gigi’s Portfolio

Connect with me! LinkedIn