Hi there–nice to meet you! I’m Xander, a 20-year-old studying New Media Marketing at Rochester Institute of Technology, originally from Victor, NY. I’m a hard-working, problem-solving student with a minor in Advertising and Public Relations, returning to RIT in the fall to complete a Master of Business Administration degree with a concentration in project management.
My areas of interest include content marketing strategy & generation, social media marketing, copywriting, advertising strategy, and search engine optimization. I have experience working on these types of projects at my work on campus as the social media manager for the RIT Honors Program and at my co-op this past summer working on marketing for Poseidon Systems, a local engineering firm. These have both been rewarding experiences that have helped me develop my skills as a marketer and young professional.
At RIT, I have been inducted into Beta Gamma Sigma, an internationally recognized honors society for AACSB accredited business schools. Additionally, this year I was honored to receive the Outstanding Undergraduate Scholar award that celebrates the top 1% of undergraduate students at RIT who are able to maintain a high standard of academic excellence while also giving back to their community through civic or volunteer work, conducting research, or being engaged in a co-op or work in their field of study.