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Daniel DeWerth: Marketing Student

About Me

Daniel DeWerth is a third year student at Rochester Institute of Technology. He is currently double majoring in Marketing and Advertising & Public Relations with a plan to get his MBA after his undergrad is completed. Daniel is originally from Cleveland, Ohio, but grew up travelling the world with his family where he grew an appreciation for the various unique cultures on Earth. To fully immerse himself in a new culture, he is studying abroad in Milan, Italy this semester at Politecnico di Milano.

Experience & Aspirations

Throughout my high school and college years, I have found myself creating passions for multiple subjects: Music, Designing, Video Editing, Psychology, and Public Speaking. I have invested much time into these subjects to hone my skills and become a well rounded individual so that one day, I can start a career that allows me to do the things I love and call it a job. I aim to use my knowledge on these subjects to aid in my marketing and advertising career.

With my knowledge in these fields, I am able to effectively communicate a product, idea, event, or situation to investors or a target audience with a video, flyer, billboard, and other means for advertising. I aspire to use my talents to develop both a future employer and myself and create a future beneficial to all.

Want to Connect?

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Leo Golia: Marketing and Storytelling

About Me

Hello, my name is Leo Golia (he/him). I am currently in my fourth year at the Rochester Institute of Technology. I am enrolled in the Individualized studies program with concentrations in Marketing and Storytelling at RIT’s School of Individualized studies.

Experience

During my college experience, I have served as the Marketing Director for Electronic Gaming Society at RIT since August of 2019 and Director of Promotions for RIT Improv since August of 2020.

Being in these positions, I have been in charge of the Social Media for both of these clubs as well as in charge of distributing and sometimes making the posts. During my time in these roles, I would have to work with a large group of people in order to figure out what kind of post we need and get a quick time line out of the distribution.

When looking back at my time at RIT, I will confidently say that my teamworking and analytical skills improved the most. I have come to enjoy being part of a team and working to together to finish a product. Along with this, I began to like digging deeper into different topics and techniques of both marketing and storytelling. I love researching and figuring out how certain things work in both of these settings.

Interested Positions/ Where I want to go

I have enjoyed my experience in both positions and would like to continue this into a full-time position in marketing. My interested positions would be being part of a larger marketing team or working as a kind of assistant.

Contact

The best way to contact me would be through my email. Since I am currently a full-time student, give me 24-48 hours to respond.

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Ariel Roberts: New Media Marketing Student

My name is Ariel Roberts and I’m a third-year student at Rochester Institute of Technology. I am people-oriented, ambitious, optimistic, hardworking, and always willing to learn.  Passionate about the intersection of business and the (very saturated) digital world, I’m obsessed with quality and thinking outside of the box.

At RIT I’ve been able to hone my skills including communication, leadership, creative writing, discipline, and more. I have experience in B2B marketing and higher education marketing through various jobs and internships (click “My Experience” to download my resume).

Outside of classes and work, I’m very involved on campus during my free time. I found a true passion in making RIT a better place by facilitating discussions and planning fun events for students of color. In addition to previous executive roles I’ve held, this year I am continuing my passion as the Co-Marketing Director of the ALANA Collegiate Association which represents all students of color on campus.

Another passion of mine is my blog, Ariel’s View. I talk about everything related to mental health and personal growth.

I’m currently looking for a full-time internship for summer 2022. Please feel free to contact me!

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Iva Kresic: Management and Marketing Student

About Me

Hi all and thank you for visiting my page! My name is Iva Kresic and I am a senior student at Rochester Insitute of Technology in Zagreb, Croatia. I was born in Dubrovnik, a sunny coastal city in the very south of Croatia, which to you may also be known as “King’s Landing”. I moved to the capital city to pursue my International Business undergraduate degree at RIT, with a double minor in Management and Marketing.

When I started my student journey at RIT, I didn’t exactly know which direction will I go in my third year of college, especially since by the time I was meant to decide, I was becoming interested in both Marketing and Management courses. Unsurprisingly, this is when I decided to make my life much more difficult and go for both! The decision did mean I had to invest a lot more of my time and energy into completing each semester, however, it is the one I don’t regret making since it opened many doors for me and taught me a number of valuable lessons applicable to different aspects of the business world.

During my (almost) four years at RIT, I have gathered professional knowledge and skills in diverse fields that do not necessarily have many touchpoints with the minors that I am pursuing. Having been working in fields of sales, customer service, hospitality, and administration, I have nevertheless developed many skills that can be applied for any job there may be, with an emphasis on soft and communication skills, critical thinking, as well as problem-solving skills.

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Sydney Clarridge- Marketing Professional

About Me

My name is Sydney Clarridge. I am originally from Rochester, however I started my higher education at the University of Tampa. After my sophomore year, I decided to come home and attend RIT. I am now a senior at Rochester Institute of Technology pursuing my bachelors degree in marketing with a minor in advertising and public relations. I am passionate for all things creative and aesthetic.

I currently have experience in technical marketing, as my co-op was done at Practical Instruments Electronics, as well as social media marketing experience working with the Inn on Broadway as a marketing intern. I also have held a part-time job as a waitress throughout my college career at The Gate House Café.

After graduation I will be moving to Houston, Texas to be closer to family and look for my first “big girl” job. I would like to start my career in an advertising agency as I hope to one day become a brand manager. Although I am unsure what kind of business I would start, I also hope to become an entrepreneur further along in my career.

I am so grateful for what feel like such a brief time in college and I am looking forward to the next chapter.

Coursework

Social Media Marketing

Marketing Analytics

Advertising & Promotional Management

Campaign Management & Planning

Search Engine Marketing & Analytics

Principles of Advertising

Public Relations

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SEMA

Ian Bin: Digital Marketing Specialist

About Me

My name is Ian Bin and I am from Cortlandt Manor, NY. I am pursuing my bachelor’s degree at RIT and graduating in spring 2022. I have had a passion for marketing since I was a kid and hope to continue with my hard work ethic through life.


Experience

Through all of my experiences in life, I have been developing team-building skills by going through multiple team-based organization events through clubs. Having the ability to be able to adapt to changes on the fly. Having to work long hours on numerous school and work projects to be confident they are great.

Through R.I.T, I have been able to experience how I might use my major out in the real world. Using my marketing skills at companies in the past working in their marketing department.

Whether that may be through working on a local Rochester company’s marketing campaigns or learning about current Digital marketing with Search Engine Optimization. RIT has taught me many ways to think outside of the box which, has helped me become a critical thinker and a creative problem solver.

When I am not in school, I am looking for ways to relax sometimes I go through social media to keep up with any of the current trends online. I have worked at 4 organizations at one time or another recently working at c3controls helping them through an Associate Marketing Representative.


Mission

Once I graduate I hope to join the business world and help apply my skills to a new organization working at a marketing firm hopefully gaining enough experience to do digital marketing in the entertainment industry.


Ian Bin’s Resume

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SEMA

Taylor Winter: New Media Marketing

Personal

My name is Taylor Winter, and I am a 3rd year New Media Marketing major at the Rochester Institute of Technology. I was born and raised in Spencerport, New York, a town just a few minutes away from RIT. Both of my parents went to RIT, as well as my brother. My mom works at RIT, so I spent most of my childhood wandering around campus with my siblings.

During college

I came to college not knowing what I wanted to study, and with so many choices in majors it was a difficult task. When I found New Media Marketing, and saw what I could do after college, it was a clear choice. Finding a major that allows me to be able to market and connect to people on social media was a turning point for me in my life. I have been looking into co-ops for this summer and have a few that I have been looking into specifically. Recently I have started helping with the social media for the RIT Men’s club volleyball team, and it has shown me that I really enjoy doing social media for sports teams.

In The Future

I’ve thought a lot about what kind of job I could see myself doing after graduation. There are many interesting jobs in marketing and social media, but after college I hope to be able to do social media and marketing for a professional sports team.

Connect with Me!

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Eve McMullen- New Media Marketing Student at RIT

About Me

Hello! I’m Eve McMullen. I’m from Buffalo, New York. Currently I am a third year student in the Saunders college of business. I’m pursuing a major in New Media Marketing and am in the process of declaring my advertising and public relations minor as well as declaring a minor in human resources.

My Experience

My career aspirations are to get a job in the marketing field or in the human resources field. At the moment I am looking for a co-op in the summer of 2022 in the marketing and/or human resources field. Last summer, I had a marketing and human resources co-op at Orchard Park Recreation. At Orchard Park Recreation I was responsible for social media marketing, registration, program development, interviewing staff, processing staff paperwork, payroll, filing, and communicating with staff and the public. On top of that, I also organized an anti-bullying and character building program for a summer camp ages 4-14.

After that experience, I’m hoping to find another opportunity to expand my knowledge and help me find out what career path I really want to pursue after college. I really enjoy working in a collaborative setting and working with other co-workers as well as being in a creative, positive environment. 

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SEMA

Giovanni Leone – Marketing Strategist

About Me

Hi everyone! I am a third-year Saunders business student at the Rochester Institute of Technology. I am pursuing a degree in marketing with a minor in video game design. My interest in business has stemmed ever since high school when I joined the Young Entrepreneurs Academy. My passion has expanded into working with people every day and utilizing the plethora of modern marketing strategies to make an impact on any company or project that I am involved in.

I am also passionate about designing and developing video games with my own creative design briefs as well as the goal of marketing my games in the future.

Experience

Owner of Proud Apparel (4 years)

Proud Apparel initially sold print-on-demand towels. Communicating with vendors as screen printing services for my product, I was able to screen print designs onto towels and sell them to a small niche of consumers. Throughout time, I have expanded Proud Apparel to offer print-on-demand on a variety of different products.

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Emma Woerle – Student, Creator, Innovator

Advertising – Public Relations – Marketing

About Me

Currently, I am pursing a degree in Advertising and Public Relations with a minor in Marketing at Rochester Institute of Technology. I will graduate in December 2022.

I plan to work in either Advertising or Social Media Marketing and Management for a fashion, beauty or sports brand in New York City.

Experience

I am a motivated senior Advertising and Public Relations major seeking an opportunity to apply my academic, marketing, advertising, and social media experience in a challenging environment. While working as a Social Media Specialist for RIT social media, I helped brainstorm, research, write, create, film, and edit social media content for the mothership accounts (Instagram, Twitter, Facebook, and YouTube). In my time at RIT Social Media, I have become much more confident in my ability to manage large social media platforms, familiarized myself with Social Studio, and become a great team member. 

As the Communications intern for Rochester Jr. Americans, an elite youth hockey team, I gather content, edit and upload content on TikTok and Instagram. I managed both the TikTok and Instagram for the girls’ program. I maintain all daily posting and engagement. I curate content throughout the week and post 2-3 times a week, while content is posted to the stories each day. I also work closely with the players to create fun and engaging content from their perspective (takeovers and TikToks). I have helped the account grow 168% since starting in August 2021, and I am excited to see where the account will go this year.

My course work in social media, marketing, advertising, digital design, media planning and public relations writing has given me a strong foundation in both graphic design and social media strategy. Furthermore, I honed my social media and video production skills by building my personal social media platforms on Instagram and YouTube. 

For more information on my background, please visit my website.  

I plan to work in an advertising or marketing agency after graduation in December 2022. Between my hands on experience working as a social media specialist and a communications intern, my course work, my positive attitude, and work ethic, I feel equipped to enter a fast-paced agency environment.  

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