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Siva Ranganath Meenakshi: Marketer and Artist

Stay Wavy

How are y’all doing! My name is Siva and I’m a RIT International Business and New Media Marketing major with an Entrepreneurship minor graduating in May 2021.

I hail from Northwestern Canada from a city called Fort McMurray. I’ve been travelling back and forth from the US to Canada for the past eight years due to me finishing high school in Virginia. I’ve travelled up and down the East Coast during my schooling and would love to explore more places that the US has to offer in the future. I was originally born in Singapore and moved to Canada at a very young age. I also often travel to Southern India to visit my extended family every couple of years and keep my roots planted.

Regarding work experience, I have joined co-ops in marketing research and sales roles for two different local Rochester companies, including an established web marketing firm called Noticestry. I preformed sales marketing tasks, applied for government RFPS, and converted potential clients through multiple sales channels. The other co-op I joined was for a sustainability startup called Farther Farms. I worked on market and industry applications for a novel dehydration technology that our team engineered. My other jobs included on campus jobs, one of which was the RIT Global Union Community Manager. I executed social media campaigns, events, and increased engagement within the RIT community as well as the International Student community. Finally, I’ve joined a local art collective called Outfit14a where I make digital marketing materials, art, and music.

I would like to take the experience I have gained and will gain in the workplace to create my own company in the near future. My focus would be on circular economies, sustainability, and social impact. I am very excited for the evolution of business and to be on the leading edge of innovation.

Connect with me and lets network or create! My details are below:

Email: sxm7778@rit.edu