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KAYLIN CONNORS: BUSINESS MARKETING STUDENT

“The best investment you can make is an investment in yourself…”

Warren Buffet


Hello, my name is Kaylin Connors and I am a third year student at Rochester Institute of Technology located in Rochester, New York. I am studying business administration with a concentration in marketing and management. My expected graduation for my bachelors is May 2023, but I plan to continue on to my MBA through Rochester Institute of Technology. 

My Experience

I currently work for a small business called The Hunting Horn, located in Penfield, New York. I curate TikTok content twice a week for the store’s page, as well as posting and sharing this content. I have also created content for the Instagram page. 

I also own my own business, Kaylin Connors Photography. I went public with my business in 2014, and have grown tremendously over the past couple years. I work directly with clients to create lasting memories through photographs that can be cherished for decades to come. Each session is individualized for every client to make sure they are getting a unique and fun experience. I also take great pride in my marketing for my business and have expanded onto several social media platforms.

My goal is to align with a company who shares similar beliefs as me, excellence and innovation. I take pride in creating an outstanding experience for every customer and continuing their loyalty to a company through different marketing tools. Understanding the audience for a company is extremely important, especially when it comes to conversions, which is something I hope to bring to a company through my marketing skills.

MY RESUME
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Clara Kim: Communication and Marketing

Hello everyone! Nice to meet you. My name is Clara Kim, and I am also called Geunhae Kim in South Korea where I am originally from. My undergraduate degree was in Communication with a minor in Marketing at Rochester Institute of Technology (RIT). Currently, I am pursuing my master’s degree in Communication at RIT, and this is my last semester.

While I studied Communication as an undergraduate, I became interested in Marketing. The fascinating thing about marketing is I can put my ideas and creativity into brands, products, and events. I like to share new, creative, ingenious, and different ideas and thoughts with people. I am also interested in cosmetics, so I would love to combine my two interests: marketing and cosmetics by working in a cosmetics company in the future.

I am planning on working in the marketing industry after graduation. I have experienced diverse cultures in both Asian and Western cultures, so I am inspired and motivated by the experiences to be creative. I am passionate to pursue creative and meaningful works. You can reach me by email at gk6183@rit.edu. You can also visit my portfolio website. Please download my resume to learn more about me.

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Traci Bugaj – MBA Student

Hello! My name is Traci Bugaj, and I am currently a Master’s of Business Administration major at Rochester Institute of Technology. I have a Bachelor’s of Science Degree from SUNY Geneseo in Business Administration with a Spanish Minor.

Business is my passion – in fact, it has been since high school, where I was elected Business Student of the Year. In addition, I was apart of my school’s DECA chapter, where I won 7th Place at the New York State competition with my Fashion Merchandising Promotion Project. This love has carried over not only to my Bachelor’s degree, but to my extracirricular activities as well. I was treasurer of my sorority, where I updated our finance systems as well as money management practices.

I currently work at Wegmans Food Markets, where I have worked in a variety of environments. In my current role in the Seafood Department, I am able to analyze and understand the operations of the company within this area. This position has also allowed me to gain many skills, including incredible customer service, simplification and organization, collaboration, and many more. In addition, I pride myself in being someone who does not shy away from a challenge.

If interested, please take a look at my LinkedIn profile, or download my resume below. Thanks for reading!

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    Siva Ranganath Meenakshi: Marketer and Artist

    Stay Wavy

    How are y’all doing! My name is Siva and I’m a RIT International Business and New Media Marketing major with an Entrepreneurship minor graduating in May 2021.

    I hail from Northwestern Canada from a city called Fort McMurray. I’ve been travelling back and forth from the US to Canada for the past eight years due to me finishing high school in Virginia. I’ve travelled up and down the East Coast during my schooling and would love to explore more places that the US has to offer in the future. I was originally born in Singapore and moved to Canada at a very young age. I also often travel to Southern India to visit my extended family every couple of years and keep my roots planted.

    Regarding work experience, I have joined co-ops in marketing research and sales roles for two different local Rochester companies, including an established web marketing firm called Noticestry. I preformed sales marketing tasks, applied for government RFPS, and converted potential clients through multiple sales channels. The other co-op I joined was for a sustainability startup called Farther Farms. I worked on market and industry applications for a novel dehydration technology that our team engineered. My other jobs included on campus jobs, one of which was the RIT Global Union Community Manager. I executed social media campaigns, events, and increased engagement within the RIT community as well as the International Student community. Finally, I’ve joined a local art collective called Outfit14a where I make digital marketing materials, art, and music.

    I would like to take the experience I have gained and will gain in the workplace to create my own company in the near future. My focus would be on circular economies, sustainability, and social impact. I am very excited for the evolution of business and to be on the leading edge of innovation.

    Connect with me and lets network or create! My details are below:

    Email: sxm7778@rit.edu

    SRM_ResumeDownload
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    Angel Keppler – Photo Advertiser and Marketer

    Hello! My name is Angel Keppler and I am an undergrad in my 3rd-year studying photo advertising with a minor in marketing here at Rochester Institute of Technology. While at RIT I played lacrosse and was involved in the organization Alpha Xi Delta. I also had the chance to work in Golisano in The School of Information.

    I grew up in a small town called Owego, NY where I was VP of the student body and was a 3-time state champ in XC. These taught me leadership and responsibility early on. It proved to me that hard work pays off and set me up with a good mindset for success. My photography started early on and my passion and interest for it in business has only expanded since.

    During my time here I have had the opportunity to do research with Eun Sook Kwon on content analysis and have done some freelance work with the knowledge I am gained from RIT. I was also able to spend the last 6 months working for KaeRae Marketing where I was a project coordinator and social media manager. This experience has resulted in me becoming more well rounded in the marketing field and improved my organization due to the fact I had to distribute ideas to another person and translate thoughts and ideas.

    I am very passionate about advertising and marketing and what catches a consumer’s eye to persuade them to buy or be interested in certain products. I aspire to work around this field to bring a new perspective to brands and encourage their growth. Check out my LinkedIn and resume below!

    Linkedin:

    Linkedin
    Angel Kepplers ResumeDownload

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    Yang Shen – New Media Marketing in RIT

    Hi everyone, my name is Yang Shen. I am a senior student in New Media Marketing at Rochester Institute of Technology. In the past few weeks, I have received offers from Boston University. I hope I can enjoy my last time at RIT.

    Three years ago, I established my company in Shanghai, China. The company’s name is Drip Dew (Shanghai) Education & Technology CO., LTD. This company mainly operates the export of Chinese products and real estate investment in North America. Before this company, I had six years of entrepreneurial experience starting in high school and three times with partners to establish companies in Hong Kong and China. In terms of execution, I can manage a team of about 50 people.

    Before choosing this major, my strength was arranging event planning and writing the company’s future project development plan. Every year I write 2-3 complete commercial projects and sell them, which is also part of my company’s business. After graduating from RIT, I think I can make some achievements in marketing and online sales.

    If you are interested in my company and business, here is the link：https://www.xuanlu.org/ (Use Crome to Translate Websites)

    View my LinkedIn, or get my resume.

    Resume-YangShenDownload

    Phone number: +1 585 360 5112
    Email address: Yeung@go-global.today

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    Chelsea Gordon – Determined Marketing Candidate

    Hello! My name is Chelsea Gordon and I’m a Rochester resident. I am currently pursuing a Bachelor’s of Science in Marketing at RIT, and will graduate in December 2021.

    My first collegiate experience was in 2010 at the Fashion Institute of Design and Merchandising in Los Angeles. I earned an Associate of Arts in fashion design, became a member of Phi Theta Kappa, and graduated magna cum laude. During my studies, I accepted two internships in the Boston area. The first, with independent stylist Christen Mitchell, assisting with developing looks and running photo shoots. The second, working directly with designer David Chum of Selahdor, playing an integral role in the ideation, planning and production of two collections.

    Since 2014, I have been a consultant at Susan Deborah Bridal, a high-end bridal boutique in Brighton. I also assist with alterations and manage the social media accounts. In 2018, I managed the rebranding of the store, assisting web designers with content development and organizing the new website. I am proud to have created the boutique’s new logo, displayed on the website, Facebook and Instagram.

    Wanting to merge my creative and business passions, I found marketing to be the perfect fit and returned to school.  In May 2020 I graduated from Monroe Community College with an Associate’s degree in the liberal arts program with a focus in business administration, joined Phi Theta Kappa and was honored to receive the Academic Achievement award. I transferred to RIT in August 2020 to complete my Bachelor’s degree.

    Upon graduating this December, I aim to work for a Rochester marketing agency, utilizing my marketing analytic skills to be a contributing member to this great city of ours!

    I invite you to reach out and connect, my résumé and LinkedIn appear below!

    Chelsea Gordon RésuméDownload
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    Jordan Fureman, Filmmaker and Marketer

    Hello! My name is Jordan Fureman. I am a fourth-year Film Production student at the Rochester Institute of Technology expected to graduate in May of 2021. Along with my BFA in Film Production, I am pursuing a minor in Marketing. I am originally from the small town of Wrightsville, PA, but I am looking forward to traveling to wherever in the world I am able to lend my services. I am hardworking, passionate, and always eager to learn more about Marketing and Filmmaking.

    In the field of Marketing, I plan to specialize in social media and internet marketing, which is what the majority of the RIT courses I’ve taken have been focused on. I’ve been in charge of internet marketing for Franklin-Stevens Jewelers for some time, building a functional E-Commerce website that has boosted watch sales, and several social media accounts that have collectively accumulated nearly one thousand followers, allowing the store to have a direct line of interaction with the customer base. I have also directed, shot, and edited a short promotional video for RIT’s Expressive Communication Center, which they have been using to market their services to the RIT community.

    During my four years at RIT, I was able to maintain over a 3.8 accumulative GPA while also working as the Director of Production at RIT’s SportsZone Live. I’ve worked there for the past 3 years and have been one of the student managers for almost 2 years. I’ve also aided in many student productions at the School of Film and Animation, as well as many films of my own. Several of which received high regard from my peers and professors.

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    Grace Koester

    Grace Koester | MBA

    Hello! My name is Grace Koester and I am an MBA candidate with a concentration in entrepreneurship at Rochester Institute of Technology. 

    I am a native of Eden, NY, a small town south of Buffalo. I grew up on a farm, raising livestock and growing crops, and was president of my local 4-H club. I was an athlete from a young age, competing in gymnastics, field hockey, cheerleading, and track, and field. 

    I started my higher education at RIT in 2014. During my time at RIT, I was involved in Greek life, holding the role of President for my sorority, Alpha Sigma Alpha. I was also a member of the RIT cheerleading team, holding the role of captain in my junior and senior years. During my time as captain, the team attended the NCA National College Cheerleading competition in Daytona, Florida. I graduated from RIT in 2018 with a Bachelor of Science in Advertising and Public Relations. 

    During my undergrad, I gained experience in social media marketing and event planning as a Marketing Coordinator for the office of Fraternity and Sorority Life, as well as a Marketing Intern for Canalside Buffalo. In these roles, I was in charge of creating social media campaigns for Facebook, Twitter, Instagram, and YouTube. I also planned events such as the annual Greek Award gala, weekly concerts, bazaars, and fitness classes. 

    In my first year out of college, I held the position of Interim Coordinator for Fraternity and Sorority Life and RIT. In this role, I was the main advisor of the three councils that oversee the thirty-two Greek chapters on campus. I represented the University during meetings with fraternity or sorority inter/national representatives and/or officers on and off-campus. I also coordinated education, leadership, and social programs for the fraternity and sorority community.

    In the fall of 2019, I began my graduate studies. I am now studying Business Administration with a concentration in entrepreneurship. I will finish my degree in December of 2020. After graduation, I plan to work for an advertising/ public relations firm for a few years before starting my own company, specializing in large scale event planning. 

    Check Out My Resume:

    Grace Koester ResumeDownload
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