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SEMA

Siva Ranganath Meenakshi: Marketer and Artist

Stay Wavy

How are y’all doing! My name is Siva and I’m a RIT International Business and New Media Marketing major with an Entrepreneurship minor graduating in May 2021.

I hail from Northwestern Canada from a city called Fort McMurray. I’ve been travelling back and forth from the US to Canada for the past eight years due to me finishing high school in Virginia. I’ve travelled up and down the East Coast during my schooling and would love to explore more places that the US has to offer in the future. I was originally born in Singapore and moved to Canada at a very young age. I also often travel to Southern India to visit my extended family every couple of years and keep my roots planted.

Regarding work experience, I have joined co-ops in marketing research and sales roles for two different local Rochester companies, including an established web marketing firm called Noticestry. I preformed sales marketing tasks, applied for government RFPS, and converted potential clients through multiple sales channels. The other co-op I joined was for a sustainability startup called Farther Farms. I worked on market and industry applications for a novel dehydration technology that our team engineered. My other jobs included on campus jobs, one of which was the RIT Global Union Community Manager. I executed social media campaigns, events, and increased engagement within the RIT community as well as the International Student community. Finally, I’ve joined a local art collective called Outfit14a where I make digital marketing materials, art, and music.

I would like to take the experience I have gained and will gain in the workplace to create my own company in the near future. My focus would be on circular economies, sustainability, and social impact. I am very excited for the evolution of business and to be on the leading edge of innovation.

Connect with me and lets network or create! My details are below:

Email: sxm7778@rit.edu

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SEMA

Angel Keppler – Photo Advertiser and Marketer

Hello! My name is Angel Keppler and I am an undergrad in my 3rd-year studying photo advertising with a minor in marketing here at Rochester Institute of Technology. While at RIT I played lacrosse and was involved in the organization Alpha Xi Delta. I also had the chance to work in Golisano in The School of Information.

I grew up in a small town called Owego, NY where I was VP of the student body and was a 3-time state champ in XC. These taught me leadership and responsibility early on. It proved to me that hard work pays off and set me up with a good mindset for success. My photography started early on and my passion and interest for it in business has only expanded since.

During my time here I have had the opportunity to do research with Eun Sook Kwon on content analysis and have done some freelance work with the knowledge I am gained from RIT. I was also able to spend the last 6 months working for KaeRae Marketing where I was a project coordinator and social media manager. This experience has resulted in me becoming more well rounded in the marketing field and improved my organization due to the fact I had to distribute ideas to another person and translate thoughts and ideas.

I am very passionate about advertising and marketing and what catches a consumer’s eye to persuade them to buy or be interested in certain products. I aspire to work around this field to bring a new perspective to brands and encourage their growth. Check out my LinkedIn and resume below!

Linkedin:

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SEMA

Yang Shen – New Media Marketing in RIT

Hi everyone, my name is Yang Shen. I am a senior student in New Media Marketing at Rochester Institute of Technology. In the past few weeks, I have received offers from Boston University. I hope I can enjoy my last time at RIT.

Three years ago, I established my company in Shanghai, China. The company’s name is Drip Dew (Shanghai) Education & Technology CO., LTD. This company mainly operates the export of Chinese products and real estate investment in North America. Before this company, I had six years of entrepreneurial experience starting in high school and three times with partners to establish companies in Hong Kong and China. In terms of execution, I can manage a team of about 50 people.

Before choosing this major, my strength was arranging event planning and writing the company’s future project development plan. Every year I write 2-3 complete commercial projects and sell them, which is also part of my company’s business. After graduating from RIT, I think I can make some achievements in marketing and online sales.

If you are interested in my company and business, here is the link:https://www.xuanlu.org/ (Use Crome to Translate Websites)

View my LinkedIn, or get my resume.

Phone number: +1 585 360 5112
Email address: Yeung@go-global.today

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SEMA

Chelsea Gordon – Determined Marketing Candidate

Hello! My name is Chelsea Gordon and I’m a Rochester resident. I am currently pursuing a Bachelor’s of Science in Marketing at RIT, and will graduate in December 2021.

My first collegiate experience was in 2010 at the Fashion Institute of Design and Merchandising in Los Angeles. I earned an Associate of Arts in fashion design, became a member of Phi Theta Kappa, and graduated magna cum laude. During my studies, I accepted two internships in the Boston area. The first, with independent stylist Christen Mitchell, assisting with developing looks and running photo shoots. The second, working directly with designer David Chum of Selahdor, playing an integral role in the ideation, planning and production of two collections.

Since 2014, I have been a consultant at Susan Deborah Bridal, a high-end bridal boutique in Brighton. I also assist with alterations and manage the social media accounts. In 2018, I managed the rebranding of the store, assisting web designers with content development and organizing the new website. I am proud to have created the boutique’s new logo, displayed on the website, Facebook and Instagram.

Wanting to merge my creative and business passions, I found marketing to be the perfect fit and returned to school.  In May 2020 I graduated from Monroe Community College with an Associate’s degree in the liberal arts program with a focus in business administration, joined Phi Theta Kappa and was honored to receive the Academic Achievement award. I transferred to RIT in August 2020 to complete my Bachelor’s degree.

Upon graduating this December, I aim to work for a Rochester marketing agency, utilizing my marketing analytic skills to be a contributing member to this great city of ours!

I invite you to reach out and connect, my résumé and LinkedIn appear below!

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SEMA

Jordan Fureman, Filmmaker and Marketer

Hello! My name is Jordan Fureman. I am a fourth-year Film Production student at the Rochester Institute of Technology expected to graduate in May of 2021. Along with my BFA in Film Production, I am pursuing a minor in Marketing. I am originally from the small town of Wrightsville, PA, but I am looking forward to traveling to wherever in the world I am able to lend my services. I am hardworking, passionate, and always eager to learn more about Marketing and Filmmaking.

In the field of Marketing, I plan to specialize in social media and internet marketing, which is what the majority of the RIT courses I’ve taken have been focused on. I’ve been in charge of internet marketing for Franklin-Stevens Jewelers for some time, building a functional E-Commerce website that has boosted watch sales, and several social media accounts that have collectively accumulated nearly one thousand followers, allowing the store to have a direct line of interaction with the customer base. I have also directed, shot, and edited a short promotional video for RIT’s Expressive Communication Center, which they have been using to market their services to the RIT community.

During my four years at RIT, I was able to maintain over a 3.8 accumulative GPA while also working as the Director of Production at RIT’s SportsZone Live. I’ve worked there for the past 3 years and have been one of the student managers for almost 2 years. I’ve also aided in many student productions at the School of Film and Animation, as well as many films of my own. Several of which received high regard from my peers and professors.

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Grace Koester

Grace Koester | MBA

Hello! My name is Grace Koester and I am an MBA candidate with a concentration in entrepreneurship at Rochester Institute of Technology. 

I am a native of Eden, NY, a small town south of Buffalo. I grew up on a farm, raising livestock and growing crops, and was president of my local 4-H club. I was an athlete from a young age, competing in gymnastics, field hockey, cheerleading, and track, and field. 

I started my higher education at RIT in 2014. During my time at RIT, I was involved in Greek life, holding the role of President for my sorority, Alpha Sigma Alpha. I was also a member of the RIT cheerleading team, holding the role of captain in my junior and senior years. During my time as captain, the team attended the NCA National College Cheerleading competition in Daytona, Florida. I graduated from RIT in 2018 with a Bachelor of Science in Advertising and Public Relations. 

During my undergrad, I gained experience in social media marketing and event planning as a Marketing Coordinator for the office of Fraternity and Sorority Life, as well as a Marketing Intern for Canalside Buffalo. In these roles, I was in charge of creating social media campaigns for Facebook, Twitter, Instagram, and YouTube. I also planned events such as the annual Greek Award gala, weekly concerts, bazaars, and fitness classes. 

In my first year out of college, I held the position of Interim Coordinator for Fraternity and Sorority Life and RIT. In this role, I was the main advisor of the three councils that oversee the thirty-two Greek chapters on campus. I represented the University during meetings with fraternity or sorority inter/national representatives and/or officers on and off-campus. I also coordinated education, leadership, and social programs for the fraternity and sorority community.

In the fall of 2019, I began my graduate studies. I am now studying Business Administration with a concentration in entrepreneurship. I will finish my degree in December of 2020. After graduation, I plan to work for an advertising/ public relations firm for a few years before starting my own company, specializing in large scale event planning. 

Check Out My Resume: