A pre-GPT era writer who embraces AI. Communications specialist and RIT master’s candidate with collectively 4+ years of experience across agency PR, journalism and in-house content writing. Most recently driving sponsor activations for a NASCAR driver.
Resume and Other Links
If you’re in a rush and can’t spare about six minutes to know me, I get it! My cat usually schedules me for three before demanding food.
However, those same six minutes are actually a good investment: they’ll save you from slogging through a templated cover letter, and save me from pretending I enjoy writing one. In return, you’ll get a quick sense of my PR/communications work, my experience with NASCAR sponsor activations, and how I turn complex ideas into clean, usable stories.
Not convinced? Here’s where you can grab the essentials: my resume, portfolio, and LinkedIn.
- Pramshu’s Resume
- Pramshu’s LinkedIn
- Pramshu’s Portfolio (my previous work)
- Personal Blog: Pramshu’s Substack. I’m quite active on LinkedIn, and keep posting articles on PR and Motorsports (trust me, you will like them!)
- If you’d like to have a look at my Op-eds, please fill this form.
Who is this guy?
I’m a communications specialist, or as my parents like to call it, “he writes rubbish on the internet and somehow gets paid.”
I started out as a journalist in Bangalore, reporting on startups and tech; basically asking CEOs why they were losing millions, then editing their responses into something that sounded smart.
Then I freelanced: gaming, real estate, energy… If it existed, I had a take.
Next entered my Public Relations stint at The Practice (Bangalore), where I handled Lenovo, Amazon, Bosch, and Texas Instruments among other major corporations. While I primarily worked on written content such as thought leadership articles, op-eds, and press releases, I also supported media outreach, briefing documents, and coordinated interviews to ensure smooth storytelling across channels.
I also worked on India’s official investment portal, Indbiz.gov.in, which was like running the world’s most stressful blog. Imagine trying to write about FDI trends while knowing one punctuation error could cause an international incident.
Somewhere in between, I worked as a copywriter for an EV battery company, managing to get people to ‘like’ lithium-ion posts on LinkedIn.
Wanting to move from just writing stories to shaping them strategically, I came to the US for pursuing a Master’s degree in Communication at Rochester Institute of Technology. And that’s where motorsports took me over: first with the Formula SAE racing team, and now interning with a NASCAR driver, building sponsor decks, pitching brands, and solving core communication problems as my Capstone.
What I bring to the table
I know how to work both sides of the media equation. As a journalist, I learned what makes a story worth reading. As a PR professional, I learned what makes it worth publishing.
From op-eds to press releases to white papers, I know how to shape ideas into something an editor will actually open. How? By grounding the story in data, aligning it with key messaging, and framing it around current industry narratives. I use sentiment analysis, audience targeting, and media monitoring with various tools to understand how a piece will land and where it can cut through. Then I shape an angle that supports both the client’s objectives and the outlet’s readership, whether that’s advancing thought leadership, refining positioning, or inserting a POV into the news cycle. The result: content editors can run with immediately—work that informs, adds perspective, and doesn’t read like recycled corporate jargon. (Also, I was using em and en dashes long before LLMs brought them to every publisher’s sh*t list.)
Motorsports/Automobiles is where my skills and passion intersect. Formula SAE taught me how to build a brand presence from the ground up, balancing technical storytelling with sponsor visibility. NASCAR taught me how to pitch partnerships and activate them under tight deadlines, where every campaign has to perform as fast as the sport itself.
At the table, that means you’ll get someone who can:
- Turn complexity into clarity without draining the personality out of a story.
- Build narratives that connect brand goals with audience attention spans.
- Juggle high stakes without dropping the details (yes, even the commas).
- Adapt across industries, whether it’s fintech, EV batteries, or the fast lane of racing.
In short: I bring stories that stick, strategies that scale, and just enough humor to keep things human.