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Welcome to my website!

Pramshu Peri — PR Specialist, Motorsports Activation

A pre-GPT era writer who embraces AI. Communications specialist and RIT master’s candidate with collectively 4+ years of experience across agency PR, journalism and in-house content writing. Most recently driving sponsor activations for a NASCAR driver.

Resume and Other Links

If you’re in a rush and can’t spare about six minutes to know me, I fully understand!

However, those same six minutes are actually a good investment if you want to save yourself from slogging through a templated cover letter, and save me from pretending I enjoy writing one. In return, you’ll get a quick sense of my PR/communications work, my experience with NASCAR sponsor activations, and how I turn complex ideas into clean, usable stories.

Not convinced? Here’s where you can grab the essentials: my resume, portfolio, and LinkedIn.

If you’ve made it this far, it shouldn’t hurt to scroll for more.

Who is this guy?

I am a communications specialist, which means I have spent four years being the person who rewrites the email before it goes out and pretends it was always that good.

I started out as a journalist in Bangalore, reporting on startups and tech; basically asking CEOs why they were losing millions, then editing their responses into something that sounded smart.

Then I freelanced: gaming, real estate, startups, energy… If it existed, I had a take.

Next came my Public Relations stint at The Practice in Bangalore, where I handled accounts for Lenovo, Amazon, Bosch, and Texas Instruments among other major corporations. The bulk of my work was written content, primarily thought leadership articles and press releases, but I also supported media outreach and coordinated interviews to keep storytelling consistent across channels.

I also worked on India’s official investment portal, Indbiz.gov.in, which was like running the world’s most stressful blog. Imagine trying to write about FDI trends while knowing one punctuation error could cause an international incident.

Somewhere in between, I worked as a copywriter for an EV battery company, managing to get people to engage with lithium-ion posts on LinkedIn.

Wanting to move from just writing stories to shaping them strategically, I came to the US for pursuing a Master’s degree in Communication at Rochester Institute of Technology. And that’s where motorsports took me over: first with the Formula SAE racing team, then an internship with the NASCAR driver Brennan Poole (building sponsor decks, pitching brands) and currently, I have just solved a core communication problem for the Baja SAE team as my capstone project.

What I bring to the table

I know how to work both sides of the media equation. As a journalist, I learned what makes a story worth reading. As a PR professional, I learned what makes it worth publishing.

From op-eds to white papers, I know how to shape ideas into something an editor will actually open. The process starts with grounding the story in data and aligning it with current industry narratives. I use sentiment analysis and media monitoring to understand how a piece will land, then build an angle that serves both the client’s objectives and the outlet’s readership. The result is content editors can run with immediately—work that informs with perspective, and doesn’t read like recycled corporate jargon. (Also, I have been using em and en dashes long before LLMs brought them to every publisher’s sh*t list.)

Motorsports/Automobiles is where my skills and passion intersect. Formula SAE taught me how to build a brand presence from the ground up, balancing technical storytelling with sponsor visibility. NASCAR taught me how to pitch partnerships and activate them under tight deadlines. And working for the RIT Baja SAE taught me, that there’s a lot more to racing than engineers!

At the table, that means you’ll get someone who can:

  • Turn complexity into clarity without draining the personality out of a story.
  • Build narratives that connect brand goals with audience attention spans.
  • Juggle high stakes without dropping the details (yes, even the commas).
  • Adapt across industries, whether it’s fintech, EV batteries, or motorsports.

I am still figuring out how to make “I write good things and talk to journalists” sound impressive on a website. This is my best attempt.

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Jordan Brooks

Jordan Brooks: (Almost) Certified Social Media Marketing Guru

“Challenges are what make life interesting; overcoming them is what makes life meaningful.”

My name is Jordan Brooks and I am currently a Master’s student at the Rochester Institute of Technology in the Communications and Media Technology program. In 2019, I graduated from the University of Virginia with two Bachelor’s: one in English Language & Literature, and the other in Spanish Language & Culture. I decided to pursue a degree in Communications & Media Technology because of the events that transpired in Charlottesville; as a news writer and as a community member, I was inspired by the ability of social media to bring people together, its ability to influence and inspire action. After years of experimenting with various media platforms (Digication, Wix, Hootsuite, WhatsApp, Google Meets, Skype, social media, etc.) my friends have accused me of becoming a social media addict. I am, because it’s utterly fascinating. Beyond that, social media has taught me that there are various ways of connecting with people; non-traditional ways that enable one to make an impact and establish a sincere connection despite the physical distance.

I would describe myself as a detail-oriented and self-disciplined Communications student with a background in news writing, professional writing,  media studies, and social media and content marketing. I worked for The Cavalier Daily for three years as an editor, a social media manager, and a Spanish translator, where I enhanced my writing skills, developed my translation skills, and curated my passion for community issues. I am currently a digital marketing intern for a podcast as well as the assistant and social media manager for a black-owned business in my hometown.

USA Dance competition in Chicago, IL.

Beyond my academic and professional background, I would describe myself as a writer, a dancer, and a military brat. As a writer, creative writing, news writing, research writing, and editing have all been outlets for my critical and creative thinking, and have maintained my attention to visual and textual detail. As a dancer, my self-confidence has not only increased, but so has my self-discipline in learning new skills and overcoming challenges. Lastly, I am a military brat, which makes me a traveler. Abroad or domestically, I like visiting new places and finding out how much I don’t know about the world.This lifestyle has made me very adaptable to new environments and circumstances. It’s also opened my mind to facing new challenges, encouraging me to embrace them and not stop until I overcome them. I like to think that these characteristics are what make me stand out as not just a student, but as a person.