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SEMA

Pramshu Peri — PR Specialist, Motorsports Activation

A pre-GPT era writer who embraces AI. Communications specialist and RIT master’s candidate with collectively 4+ years of experience across agency PR, journalism and in-house content writing. Most recently driving sponsor activations for a NASCAR driver.

Resume and Other Links

If you’re in a rush and can’t spare about six minutes to know me, I get it! My cat usually schedules me for three before demanding food. Here’s where you can grab the essentials: my resume, portfolio, and LinkedIn.

However, those same six minutes are actually a good investment: they’ll save you from slogging through a templated cover letter, and save me from pretending I enjoy writing one. In return, you’ll get a quick sense of my PR/communications work, my experience with NASCAR sponsor activations, and how I turn complex ideas into clean, usable stories.

Who is this guy?

I’m a communications specialist, or as my parents like to call it, “he writes rubbish on the internet and somehow gets paid.”

I started out as a journalist in Bangalore, reporting on startups and tech; basically asking CEOs why they were losing millions, then editing their responses into something that sounded smart.

Then I freelanced: gaming, real estate, energy… If it existed, I had a take.

Next entered my Public Relations stint at The Practice (Bangalore), where I handled Lenovo, Amazon, Bosch, and Texas Instruments among other major corporations. I made the C-suite sound insightful, slipped their bylines into marquee Indian outlets.

I also worked on India’s official investment portal, Indbiz.gov.in, which was like running the world’s most stressful blog. Imagine trying to write about FDI trends while knowing one punctuation error could cause an international incident.

Somewhere in between, I worked as a copywriter for an EV battery company, managing to get people to ‘like’ lithium-ion posts on LinkedIn.

Wanting to move from just writing stories to shaping them strategically, I came to the US for pursuing a Master’s degree in Communication at Rochester Institute of Technology. And that’s where motorsports took me over: first with the Formula SAE racing team, and now interning with a NASCAR driver, building sponsor decks, pitching brands, and solving core communication problems as my Capstone.

What I bring to the table

I know how to work both sides of the media equation. As a journalist, I learned what makes a story worth reading. As a PR professional, I learned what makes it worth publishing.

From op-eds to press releases to white papers, I know how to shape ideas into something an editor will actually open, not just archive. How? By grounding the story in data, framing it around current industry conversations, and making sure the angle serves both the client’s goals and the outlet’s audience. It’s about giving editors something they can run with immediately—a piece that informs, adds perspective, and doesn’t read like recycled corporate jargon (also, I’ve been using em and en dashes before LLMs made them a widespread thing).

Motorsports/Automobiles is where my skills and passion intersect. Formula SAE taught me how to build a brand presence from the ground up, balancing technical storytelling with sponsor visibility. NASCAR taught me how to pitch partnerships and activate them under tight deadlines, where every campaign has to perform as fast as the sport itself.

At the table, that means you’ll get someone who can:

  • Turn complexity into clarity without draining the personality out of a story.
  • Build narratives that connect brand goals with audience attention spans.
  • Juggle high stakes without dropping the details (yes, even the commas).
  • Adapt across industries, whether it’s fintech, EV batteries, or the fast lane of racing.

In short: I bring stories that stick, strategies that scale, and just enough humor to keep things human.

Categories
Jordan Brooks

Jordan Brooks: (Almost) Certified Social Media Marketing Guru

“Challenges are what make life interesting; overcoming them is what makes life meaningful.”

My name is Jordan Brooks and I am currently a Master’s student at the Rochester Institute of Technology in the Communications and Media Technology program. In 2019, I graduated from the University of Virginia with two Bachelor’s: one in English Language & Literature, and the other in Spanish Language & Culture. I decided to pursue a degree in Communications & Media Technology because of the events that transpired in Charlottesville; as a news writer and as a community member, I was inspired by the ability of social media to bring people together, its ability to influence and inspire action. After years of experimenting with various media platforms (Digication, Wix, Hootsuite, WhatsApp, Google Meets, Skype, social media, etc.) my friends have accused me of becoming a social media addict. I am, because it’s utterly fascinating. Beyond that, social media has taught me that there are various ways of connecting with people; non-traditional ways that enable one to make an impact and establish a sincere connection despite the physical distance.

I would describe myself as a detail-oriented and self-disciplined Communications student with a background in news writing, professional writing,  media studies, and social media and content marketing. I worked for The Cavalier Daily for three years as an editor, a social media manager, and a Spanish translator, where I enhanced my writing skills, developed my translation skills, and curated my passion for community issues. I am currently a digital marketing intern for a podcast as well as the assistant and social media manager for a black-owned business in my hometown.

USA Dance competition in Chicago, IL.

Beyond my academic and professional background, I would describe myself as a writer, a dancer, and a military brat. As a writer, creative writing, news writing, research writing, and editing have all been outlets for my critical and creative thinking, and have maintained my attention to visual and textual detail. As a dancer, my self-confidence has not only increased, but so has my self-discipline in learning new skills and overcoming challenges. Lastly, I am a military brat, which makes me a traveler. Abroad or domestically, I like visiting new places and finding out how much I don’t know about the world.This lifestyle has made me very adaptable to new environments and circumstances. It’s also opened my mind to facing new challenges, encouraging me to embrace them and not stop until I overcome them. I like to think that these characteristics are what make me stand out as not just a student, but as a person.