Tag: Marketing

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SEMA

Meet Alexander Rohring, New Media Marketing Student

Hi there–nice to meet you! I’m Xander, a 20-year-old studying New Media Marketing at Rochester Institute of Technology, originally from Victor, NY. I’m a hard-working, problem-solving student with a minor in Advertising and Public Relations, returning to RIT in the fall to complete a Master of Business Administration degree with a concentration in project management.

My areas of interest include content marketing strategy & generation, social media marketing, copywriting, advertising strategy, and search engine optimization. I have experience working on these types of projects at my work on campus as the social media manager for the RIT Honors Program and at my co-op this past summer working on marketing for Poseidon Systems, a local engineering firm. These have both been rewarding experiences that have helped me develop my skills as a marketer and young professional.

At RIT, I have been inducted into Beta Gamma Sigma, an internationally recognized honors society for AACSB accredited business schools. Additionally, this year I was honored to receive the Outstanding Undergraduate Scholar award that celebrates the top 1% of undergraduate students at RIT who are able to maintain a high standard of academic excellence while also giving back to their community through civic or volunteer work, conducting research, or being engaged in a co-op or work in their field of study.

Interested in Learning More About Me?

Add me on linkedin
download my resume

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SEMA

Gigi Ye – Designer & Marketer

Hello there, my name is Gigi Ye! I am a student at RIT, expected to graduate in May 2021, pursuing a bachelors in Industrial Design and a minor in Business Marketing.

I am originally from Queens, NYC but I look forward to relocating to where the jobs and experiences take me. At RIT, I have worked for FMS Special Events and the Library Archives. These on campus jobs have taught me good customer service skills, processing and organizing materials, and many other tools on the backend of websites.

Now, Industrial Design and Marketing may seem like two very separate occupations, but they actually go hand-in-hand. Through the business courses I have taken, I have learned how to start-up a business, create campaigns and websites, and optimize trends and social media to get people excited about the latest products/services.

My most recent industrial design co-op with Procter & Gamble has provided me with the opportunity to work alongside many professionals in various fields and skills sets. I learned to conduct research and lead user interviews to justify and improve upon my concepts and methods. My design work helped bring ideas to life through storyboarding and illustrations.

In the near future, I hope to continue to improve myself and grow as a designer and an individual. Feel free to check out my resume and portfolio site below!

Resume_Gigi-YeDownload

Check out some of my work! Gigi’s Portfolio

Connect with me! LinkedIn

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SEMA

Jack Annable – MBA Candidate

Jack Annable Circa 2018

Hello everyone. My name is Jack Annable. I hold a Bachelors degree in Business Administration from SUNY Geneseo and am currently an MBA student at Saunders College of Business at RIT.

While at Geneseo, I worked for the Athletic Department and was a referee for intramural sports, while also participating in club baseball.  Academically, I had the opportunity to do an internship at KeyBank during summer of 2019, where I worked across western NY in their retail banking division.

I am very passionate about marketing, management, and sales. I aspire to start my career in one of these areas and will be a valuable asset to any company who is willing to take me in. Check out my LinkedIn and resume below!

JackAnnable-ResumeDownload

Connect with Jack on LinkedIn

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Marina Khachatryan

Marina Khachatryan – MBA student at RIT

Summary

Creative marketing professional who thrives in collaborative environments. Experienced in developing multi-channel marketing strategies and utilizing social media to boost brand engagement. Comfortable with taking responsibility in ambiguous situations and effective at ensuring transparent communications to deliver efficient results. 

About myself

My name is Marina Khachatryan, currently, I’m an MBA student with Marketing concentration at Rochester Institute of Technology. My main area of interest is the demand generation for innovative tech companies.

My previous experience is mostly in social media marketing. As a social media specialist, entering a new environment I concentrate on understanding the overall marketing strategy of the company in order to align the social media presence, as well as developing an engaged community of customers. I strongly believe that Social Media Channels should support marketing goals and add value as an important touchpoint. Moreover, regardless of the industry, the high quality of the content is a must, while the messaging should be narrowly focused. My primary goal in community management is to attract customers to interact with the brand through social media, as well as prospects to learn about the brand and develop trust. I also have a successful experience in paid social media marketing, developing cost-effective campaigns and audiences.

Skills: Google Analytics, Facebook Ads Manager, WordPress, Contentful, Salesforce, Animoto, Canva, Photoshop, Video Production, Visual Storytelling, Influencer Marketing

Please connect with me via LinkedIn.

Or download my Resume below.

Resume-Marina-KhachatryanDownload

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SEMA

Kasey Mathews – MBA Candidate

Who I Am

Kasey Mathews is an MBA student at RIT’s Saunders College of Business. With concentrations in both Marketing and Public Policy, he is dedicated to ensuring clear and concise communication.

Kasey is passionate about the work he does, and stresses the importance of collaboration, especially across various disciplines. Through both his undergraduate and graduate studies at RIT, he has been heavily involved in multiple projects and organizations in every part of the university experience.

What I Do

Through Reporter — RIT’s only fully student-run magazine — Kasey has consistently published journalistic content with real impact to the RIT community, whether they be students, faculty, staff or alumni. He has risen to become the Editor in Chief of the organization, managing a 100-person staff and a budget in excess of $150,000.

Kasey also joined the RIT Orientation program in Fall 2016, welcoming new students to RIT every year. In Fall 2020, Kasey took on a leadership role within the program, coordinating the schedule and managing all hiring, training and other personnel management responsibilities. Along with a team of five other coordinators, he achieved a smooth transition for new students into their new lives at RIT, ensuring comfort, support and education despite operating within the height of the COVID-19 pandemic.

As a brother of Delta Sigma Pi — one of the largest, co-ed professional business fraternities in the nation — Kasey has gained valuable leadership skills while continually giving back to the student business community and the greater Rochester community nearby.

Kasey has also been involved in other capacities. He holds a Graduate Assistantship in the university’s LGBT Center, has served as a peer mentor within Saunders College for three years, was awarded entry into the Saunders Graduate Fellowship that connected him with industry mentors in Toshiba and 2logical as well as working with the Study Abroad Office to promote the accessibility and developmental experiences of study abroad.

With passions for cross-cultural communication and marketing policy, Kasey is ready to take on any project that deals heavily in communications, from Government Relations to Social Media Advertising. 

Connect with me on LinkedIn

Kasey Mathews ResumeDownload

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Adrianna Wellin

Adrianna Wellin, RIT MBA Candidate

Hi there, my name is Adrianna Wellin and I’m from Churchville, NY. I just recently completed my bachelor’s degree in New Media Marketing at the Rochester Institute of Technology in May of 2020. I am now pursuing my MBA, also at RIT, with a concentration in Digital Marketing.

Over the course of my undergraduate degree I completed two co-ops. The first, as an undergraduate research assistant for Dr. Neil Hair, Director of RIT’s Innovative Learning Institute. In this position I designed a qualitative research study to identify critical attributes of website quality including design, functionality, and usability. My second co-op I completed at Dixon Schwabl Advertising as a New Business Intern where I worked on an integrated marketing strategy for a non-profit client account utilizing re-branded social media, public relations tactics, and future digital media investment opportunities. Although I learned a lot from both positions, they weren’t exactly the right fit for me. 

Through my experience as a member of Delta Sigma Pi, a co-ed professional business fraternity which I joined my sophomore year of college, I learned I have a much larger passion for helping create an impact on the community and building strong, lasting relationships. Even when I was younger, I’ve always believed that an individual’s ability to influence those around them and spark change is extremely powerful. Therefore, creating a lasting impact on the community around you, in my opinion, is the most valuable way to spend your life. That’s my dream job and in the future I hope to find a position that allows me to make a larger impact. 

Want to learn more or get to know each other? See the links below to connect with me on LinkedIn or download my resume!

Connect with me on LinkedIn!

View my Resume!Download