Tag: Marketing

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Clara Kim: Communication and Marketing

Hello everyone! Nice to meet you. My name is Clara Kim, and I am also called Geunhae Kim in South Korea where I am originally from. My undergraduate degree was in Communication with a minor in Marketing at Rochester Institute of Technology (RIT). Currently, I am pursuing my master’s degree in Communication at RIT, and this is my last semester.

While I studied Communication as an undergraduate, I became interested in Marketing. The fascinating thing about marketing is I can put my ideas and creativity into brands, products, and events. I like to share new, creative, ingenious, and different ideas and thoughts with people. I am also interested in cosmetics, so I would love to combine my two interests: marketing and cosmetics by working in a cosmetics company in the future.

I am planning on working in the marketing industry after graduation. I have experienced diverse cultures in both Asian and Western cultures, so I am inspired and motivated by the experiences to be creative. I am passionate to pursue creative and meaningful works. You can reach me by email at gk6183@rit.edu. You can also visit my portfolio website. Please download my resume to learn more about me.

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Will Sterrett: Marketing and Statistics

May be an image of Will Sterrett

Hi my name is Will Sterrett, I am a third year marketing major with a minor in statistics at the Rochester Institute of Technology. I am from Reston, Virginia, which is 30 minutes outside Washington D.C. I love all aspects of business so, when I came to college I didn’t know what type of degree I wanted to pursue. I fell in love with marketing in my first year of college. I also have always had a love for numbers which is why I wanted minor in statistics. I would love to get a marketing analytics job right out of college.

I came to RIT to pursue a high level education, while being able to play the game that I love, lacrosse. Growing up I played so many different types of sports such as hockey, soccer, lacrosse, and football. These sports taught me some very important traits, such as leadership and teamwork. I believe that those two qualities are essential in the work place. Below are my resume and a link to my Linked In Profile. Feel free to click on both and learn more about me.

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Will Sterrett’s ResumeDownload

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Jasmina Rizvanovic, New Media Marketing Student

Hi there! My name is Jasmina Rizvanovic. I am currently a senior in my final semester at Rochester Institute of Technology pursuing a bachelor’s degree in New Media Marketing with two minors in Advertising/Public Relations and Digital Business. 

Background

To give a little context about me, I came to the US at two months old from Bosnia with my family where we settled here in Rochester, NY. I attended and graduated from School of the Arts High School where I majored in Creative Writing. I decided to continue my education locally at RIT  where I was a recipient of the Rochester City Scholars Scholarship. While at RIT, I am a member of the Division of Diversity and Inclusion and the Multicultural Center for Academic Success so diversity awareness and representation is something I am passionate about. 

Experience

During my time at RIT, I have completed three internships within the digital marketing space. My experience is varied from higher education to the food and beverage and restaurant industries. I have had experience with social media management, content creation, analytics, influencer recruitment and brand management. Some of my favorite internships were for Wegmans Food Markets. I completed two internships with the company in Marketing and the other in Media Relations. From these experiences, I gained vast knowledge in content creation (planning, organizing and scheduling content), analyzing metrics and analytics as well as a general better understanding of operating from various departments in an organization. 

Future Plans

To say I am excited to enter the workforce is an understatement. My ideal career path would consist of  working for a marketing/advertising agency but I am not opposed to exploring other avenues at this time. I am open to the idea of relocating as well. To learn a little more about me or my experiences feel free to download my resume. I love chatting and networking with new people so  feel free to connect with me on LinkedIn as well! 

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Angel Keppler – Photo Advertiser and Marketer

Hello! My name is Angel Keppler and I am an undergrad in my 3rd-year studying photo advertising with a minor in marketing here at Rochester Institute of Technology. While at RIT I played lacrosse and was involved in the organization Alpha Xi Delta. I also had the chance to work in Golisano in The School of Information.

I grew up in a small town called Owego, NY where I was VP of the student body and was a 3-time state champ in XC. These taught me leadership and responsibility early on. It proved to me that hard work pays off and set me up with a good mindset for success. My photography started early on and my passion and interest for it in business has only expanded since.

During my time here I have had the opportunity to do research with Eun Sook Kwon on content analysis and have done some freelance work with the knowledge I am gained from RIT. I was also able to spend the last 6 months working for KaeRae Marketing where I was a project coordinator and social media manager. This experience has resulted in me becoming more well rounded in the marketing field and improved my organization due to the fact I had to distribute ideas to another person and translate thoughts and ideas.

I am very passionate about advertising and marketing and what catches a consumer’s eye to persuade them to buy or be interested in certain products. I aspire to work around this field to bring a new perspective to brands and encourage their growth. Check out my LinkedIn and resume below!

Linkedin:

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Angel Kepplers ResumeDownload

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Chelsea Gordon – Determined Marketing Candidate

Hello! My name is Chelsea Gordon and I’m a Rochester resident. I am currently pursuing a Bachelor’s of Science in Marketing at RIT, and will graduate in December 2021.

My first collegiate experience was in 2010 at the Fashion Institute of Design and Merchandising in Los Angeles. I earned an Associate of Arts in fashion design, became a member of Phi Theta Kappa, and graduated magna cum laude. During my studies, I accepted two internships in the Boston area. The first, with independent stylist Christen Mitchell, assisting with developing looks and running photo shoots. The second, working directly with designer David Chum of Selahdor, playing an integral role in the ideation, planning and production of two collections.

Since 2014, I have been a consultant at Susan Deborah Bridal, a high-end bridal boutique in Brighton. I also assist with alterations and manage the social media accounts. In 2018, I managed the rebranding of the store, assisting web designers with content development and organizing the new website. I am proud to have created the boutique’s new logo, displayed on the website, Facebook and Instagram.

Wanting to merge my creative and business passions, I found marketing to be the perfect fit and returned to school.  In May 2020 I graduated from Monroe Community College with an Associate’s degree in the liberal arts program with a focus in business administration, joined Phi Theta Kappa and was honored to receive the Academic Achievement award. I transferred to RIT in August 2020 to complete my Bachelor’s degree.

Upon graduating this December, I aim to work for a Rochester marketing agency, utilizing my marketing analytic skills to be a contributing member to this great city of ours!

I invite you to reach out and connect, my résumé and LinkedIn appear below!

Chelsea Gordon RésuméDownload
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Jordan Fureman, Filmmaker and Marketer

Hello! My name is Jordan Fureman. I am a fourth-year Film Production student at the Rochester Institute of Technology expected to graduate in May of 2021. Along with my BFA in Film Production, I am pursuing a minor in Marketing. I am originally from the small town of Wrightsville, PA, but I am looking forward to traveling to wherever in the world I am able to lend my services. I am hardworking, passionate, and always eager to learn more about Marketing and Filmmaking.

In the field of Marketing, I plan to specialize in social media and internet marketing, which is what the majority of the RIT courses I’ve taken have been focused on. I’ve been in charge of internet marketing for Franklin-Stevens Jewelers for some time, building a functional E-Commerce website that has boosted watch sales, and several social media accounts that have collectively accumulated nearly one thousand followers, allowing the store to have a direct line of interaction with the customer base. I have also directed, shot, and edited a short promotional video for RIT’s Expressive Communication Center, which they have been using to market their services to the RIT community.

During my four years at RIT, I was able to maintain over a 3.8 accumulative GPA while also working as the Director of Production at RIT’s SportsZone Live. I’ve worked there for the past 3 years and have been one of the student managers for almost 2 years. I’ve also aided in many student productions at the School of Film and Animation, as well as many films of my own. Several of which received high regard from my peers and professors.

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Meet Alexander Rohring, New Media Marketing Student

Hi there–nice to meet you! I’m Xander, a 20-year-old studying New Media Marketing at Rochester Institute of Technology, originally from Victor, NY. I’m a hard-working, problem-solving student with a minor in Advertising and Public Relations, returning to RIT in the fall to complete a Master of Business Administration degree with a concentration in project management.

My areas of interest include content marketing strategy & generation, social media marketing, copywriting, advertising strategy, and search engine optimization. I have experience working on these types of projects at my work on campus as the social media manager for the RIT Honors Program and at my co-op this past summer working on marketing for Poseidon Systems, a local engineering firm. These have both been rewarding experiences that have helped me develop my skills as a marketer and young professional.

At RIT, I have been inducted into Beta Gamma Sigma, an internationally recognized honors society for AACSB accredited business schools. Additionally, this year I was honored to receive the Outstanding Undergraduate Scholar award that celebrates the top 1% of undergraduate students at RIT who are able to maintain a high standard of academic excellence while also giving back to their community through civic or volunteer work, conducting research, or being engaged in a co-op or work in their field of study.

Interested in Learning More About Me?

Add me on linkedin
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Gigi Ye – Designer & Marketer

Hello there, my name is Gigi Ye! I am a student at RIT, expected to graduate in May 2021, pursuing a bachelors in Industrial Design and a minor in Business Marketing.

I am originally from Queens, NYC but I look forward to relocating to where the jobs and experiences take me. At RIT, I have worked for FMS Special Events and the Library Archives. These on campus jobs have taught me good customer service skills, processing and organizing materials, and many other tools on the backend of websites.

Now, Industrial Design and Marketing may seem like two very separate occupations, but they actually go hand-in-hand. Through the business courses I have taken, I have learned how to start-up a business, create campaigns and websites, and optimize trends and social media to get people excited about the latest products/services.

My most recent industrial design co-op with Procter & Gamble has provided me with the opportunity to work alongside many professionals in various fields and skills sets. I learned to conduct research and lead user interviews to justify and improve upon my concepts and methods. My design work helped bring ideas to life through storyboarding and illustrations.

In the near future, I hope to continue to improve myself and grow as a designer and an individual. Feel free to check out my resume and portfolio site below!

Resume_Gigi-YeDownload

Check out some of my work! Gigi’s Portfolio

Connect with me! LinkedIn

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Jack Annable – MBA Candidate

Jack Annable Circa 2018

Hello everyone. My name is Jack Annable. I hold a Bachelors degree in Business Administration from SUNY Geneseo and am currently an MBA student at Saunders College of Business at RIT.

While at Geneseo, I worked for the Athletic Department and was a referee for intramural sports, while also participating in club baseball.  Academically, I had the opportunity to do an internship at KeyBank during summer of 2019, where I worked across western NY in their retail banking division.

I am very passionate about marketing, management, and sales. I aspire to start my career in one of these areas and will be a valuable asset to any company who is willing to take me in. Check out my LinkedIn and resume below!

JackAnnable-ResumeDownload

Connect with Jack on LinkedIn

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Marina Khachatryan

Marina Khachatryan – MBA student at RIT

Summary

Creative marketing professional who thrives in collaborative environments. Experienced in developing multi-channel marketing strategies and utilizing social media to boost brand engagement. Comfortable with taking responsibility in ambiguous situations and effective at ensuring transparent communications to deliver efficient results. 

About myself

My name is Marina Khachatryan, currently, I’m an MBA student with Marketing concentration at Rochester Institute of Technology. My main area of interest is the demand generation for innovative tech companies.

My previous experience is mostly in social media marketing. As a social media specialist, entering a new environment I concentrate on understanding the overall marketing strategy of the company in order to align the social media presence, as well as developing an engaged community of customers. I strongly believe that Social Media Channels should support marketing goals and add value as an important touchpoint. Moreover, regardless of the industry, the high quality of the content is a must, while the messaging should be narrowly focused. My primary goal in community management is to attract customers to interact with the brand through social media, as well as prospects to learn about the brand and develop trust. I also have a successful experience in paid social media marketing, developing cost-effective campaigns and audiences.

Skills: Google Analytics, Facebook Ads Manager, WordPress, Contentful, Salesforce, Animoto, Canva, Photoshop, Video Production, Visual Storytelling, Influencer Marketing

Please connect with me via LinkedIn.

Or download my Resume below.

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