I decided to pursue this career path to support small businesses in North and Central America to boost their products and expand their customer reach.

While working with local businesses in Honduras, I discovered that what fulfills me the most from my career path is creating positioning strategies for new products and services. As well as, supporting businesses to get insights on customers’ data.

My projects and work experience have focused on Business Administration and product marketing. Most of my projects have challenged me to conduct customer research, market segmentation, profitability evaluations, writing marketing plans, designing brand assets, and advertising campaigns to introduce new product lines.

Last year, I had the opportunity to volunteer with the Simone Center for Innovation and Entrepreneurship as a Marketing Researcher. I worked with entrepreneurs to help them identify the target market for their products through surveys, customer research databases, and financial forecasting for their new ventures.

I started immersing myself in Marketing Analytics last semester! One of my inferential statistical analysis courses challenged me to use JMP to explore real-life marketing scenarios in which inferential statistics aid decision-making.

Since then, I decided that it is what I want to pursue after graduation. I want to be the bridge between data and strategic marketing.

I believe there is value in sharing what we love and learn! Check my website portfolio where I share projects and exposure in the field.